Samsung has signed its first overseas source deal for its Cinema LED, its higher-resolution LED display screen intended for movie theaters.
The deal with Thai cinema chain Key Cineplex will see Samsung put in the 10.3 metre huge 4K, Significant Dynamic Array (HDR)-supporting display screen at the Siam Paragon Cineplex in Bangkok. It will open up in February upcoming yr.
Key Cineplex has 110 cinemas and 668 theaters in Thailand.
Samsung set up the first Cinema LED in South Korea in July at Lotte Cinema in Seoul. It created its next at a different Lotte Cinema in the metropolis of Busan final thirty day period. Samsung reported it hopes to clinch extra specials overseas, in the US, Europe, and Asia.
The company reported the display screen boasts 10 situations the brightness of conventional projectors.
Brightness is critical to enjoying the complete likely of HDR, and anything the company has persistently concentrated on all through promotion of its display screen goods. The company has reported its premium QLED TVs boasts larger brightness than rival OLED goods.
The company purchased LED company Yesco in 2015 to broaden its business LED business. Very last yr it set up a complete Hd LED scoreboard in a baseball stadium in Korea final yr. The company has also set up screens in barber stores and on the back again of vans.
HDR Cinema LED is aspect of Samsung’s much larger B2B show business.