Xiaomi topples Fitbit and Apple as world’s largest wearables vendor: Strategy Analytics


Chinese technologies big Xiaomi has dethroned Fitbit and Apple as the world’s premier wearable vendor, according to a current report from exploration agency Strategy Analytics.

Xiaomi captured 17.1 p.c sector share in the second quarter of 2017, delivery 3.7 million wearable units, up from 3 million shipments and 15 p.c sector share in the preceding corresponding quarter in 2016.

“Xiaomi’s Mi Band physical fitness trackers are wildly common in China, thanks to their remarkably competitive pricing and loaded functions this sort of as coronary heart-fee displays, move-counters, and calendar alerts,” Neil Mawston, govt director at Strategy Analytics, explained in a statement.

Fitbit slid from 28.5 p.c sector share to 15.7 p.c over the 12 months, with shipments dropping from 5.7 million in Q2 2016 to 3.4 million previous quarter.

“Fitbit is at threat of becoming trapped in a pincer movement concerning the minimal-stop physical fitness bands bought by Xiaomi and the physical fitness-led, high-stop smartwatches bought by Apple,” Mawston explained.

Apple elevated its sector share from 9 p.c in Q2 2016 to 13 p.c previous quarter, with shipments expanding 56 p.c over the 12 months from 1.8 million to 2.8 million.

“Apple has for now misplaced its wearables management to Xiaomi, thanks to a deficiency of presence in the sizeable physical fitness band subcategory,” explained Cliff Raskind, director at Strategy Analytics.

Raskin extra that the rumoured imminent launch of Look at Collection 3 with improved health and fitness monitoring could force Apple to the top rated spot later on this 12 months.

From April to June, wearable shipments elevated 8 p.c to 21.6 million, compared to 20 million in the preceding corresponding quarter.

“Strong need for minimal-value physical fitness bands in China and top quality smartwatches throughout the United States drove the uptick,” explained Steven Waltzer, marketplace analyst at Strategy Analytics.

Xiaomi also shipped 23.16 million handsets in Q2 2017, up 70 p.c over the preceding quarter, which is also a report-high in conditions of quarterly shipments, according to the firm’s founder and CEO Lei Jun.

The Chinese technologies big is now concentrating on shipments of a lot more than 100 million smartphones for 2018.

In July, Lei explained Xiaomi has regained development momentum just after two decades of “changes” subsequent extreme output constraints. It was the major obstacle the firm has at any time confronted considering that its institution, but shipments in the preceding quarter implies that its output ability is now step by step improving upon, he extra.

The firm is also pushing forward its offline retail system and international enlargement just after securing a 3-12 months $1 billion loan from a syndicate of 18 banking institutions.

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